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6 tips for using Twitter for nonprofits
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July 27, 2022
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6 tips for using Twitter for nonprofits

How to Effectively Promote Your Non-Profit on Twitter

How to curate effective campaigns in 140 characters ? In the social world there are no safe recipes and also for Twitter it is important to mix method with a good dose of creativity.

There are, as we have seen for Facebook  and Instagram , some practical tips to better optimize your communication with tweets .

1. Goal retweet

Retweeting , while it may seem trivial, is the best way to increase the popularity of your organization. It can be said that it is the main focus of your activity on the social network.

But how do we make this happen?

Give an informative added value to those who follow you. Like Facebook, Twitter also rewards visual content . Briefly explain the meaning of the campaign and accompany it with a personalized infographic or quote.

Remember that you only have 140 characters available and you must also include hashtags . A good way to get around this restriction can be to insert additional text into the graphics you share.

When sharing an image, make sure the dimensions are optimized. The layout changes often, monitor the optimal size through the instructions provided by the social network.

2. Correct language

Don’t be afraid of the 140 characters. Abbreviations and clutter don’t make interactions with your tweets easier .

You must be concise and clear, but above all you must use correct , clear and clean language. Avoid fancy abbreviations and use punctuation where needed. Put a colon before a link or a quotation mark. And close each tweet with a period. It is proven that your content is more likely to be shared when written this way. Nobody wants to share messy or ungrammatical content on  their wall.

3. Retweet yourself too

Useful advice especially if you manage the profile of a small NGO. In fact, it is not certain that you have enough original content to be able to constantly curate your wall. This way you run the risk of having holes for days and being penalized.

Share tweets that have to do with your business and that your followers may be interested in . In this way you can create interactions with other profiles similar to you and expand your network .

4. Moderation

There is, however, a limit to everything. tweet (or retweet) two to eight times a day . Study the data to understand which hours are most profitable for your profile and act accordingly.
Also for this reason, the automatic publication of posts from other social networks or from your site is not recommended.

Don’t overdo the hashtags either . Maximum two , this is the rule. The hashtag must be recognizable and easily identifiable. For this reason, you can create your own, perhaps to accompany a trending topic . But tweets with more hashtags are less likely to be retweeted.

How to curate effective campaigns in 140 characters ? In the social world there are no safe recipes and also for Twitter it is important to mix method with a good dose of creativity.

There are, as we have seen for Facebook  and Instagram , some practical tips to better optimize your communication with tweets .

5. Make the most of the weekend

Don’t leave a gap on the weekend, tweet at least once on Saturday and once on Sunday. There is no need to give up your weekend at the beach: there are many tools that allow you to schedule your tweets on any other day.

6. Link

Tweets with links have a much better chance of being retweeted. In this case, the most effective content strategy is the preparation of a news or blogging section within your site, to which you can direct your followers .

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